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Here’s to 50 more years of design and innovation at BRP



Guillaume Longpré, now Senior Industrial Designer, started with BRP 22 years ago as an intern. For him, coming to work is more like getting to play. As a young child, he had fun drawing snowmobiles, and he knew he wanted to carry on doing that when he grew up. BRP was therefore a natural choice for him to develop his talent as a designer. Today, his passion for his profession and for the products is what enables him to constantly innovate, but most of all the fun he has doing what he does every day: “If I don’t play when I’m at the studio, I can’t create. When I come here to play, suddenly, something appears. It’s like magic!”

Guillaume recognizes, however, that to remain creative, you have to be curious and want to discover things, and that’s why he describes himself as a “researcher”. In his opinion, this aspect of being a designer is becoming more and more important today. “The pace of change in the world means people have to be prepared to learn by themselves, to keep up to date. They have to be self-taught, and the education system, as we know it, needs to evolve to enable that.”