As a cornerstone of our Beyond the Ride - Sustainability 2030 program, our social initiatives ensure that every action plays a role in fostering safe, respectful, and healthy environments for our people wherever they live, work, and ride.

We’re driving real impact by investing into our communities and fueling meaningful change through our flagship programs, Ride Out Intimidation and Responsible Rider. Driven by our commitment to our people, we are creating a culture that ensures our workplaces are safe.


OUR OBJECTIVES:

  • Invest 1% of our annual pre-tax profits in our communities.
  • Promote responsible riding among employees, dealers, and riders through business practices, training, and community partnerships.
  • Health and Safety: Zero Incident, Zero Impact.
     
Man sitting on a yellow 3-wheels talking to a group of children

RIDE OUT INTIMIDATION

We’re taking bold action to create a world where everyone feels safe and respected. In 2022, we launched Ride Out Intimidation, our global program taking a stand against bullying and demonstrating our commitment to meaningful change. Since then, we’ve invested over CA$10 million in charitable initiatives, fueling progress through strong partnerships and the incredible engagement of our BRP network. Together, we’re driving an impact that truly matters.

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RESPONSIBLE RIDER

We’re driving real impact with Responsible Rider, our global program that fuels the experience of riding our vehicles while empowering riders to stay safe, aware, and respectful of their surroundings. This bold initiative reflects our passion for carving a path toward a future where our industry thrives responsibly. By empowering responsible riders, we’re raising the bar on safety, minimizing environmental impact, and setting a new standard for riding behavior- all as part of our commitment to Ride For Tomorrow.

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Two little girls with children toys next to a Can-Am

LOCAL COMMUNITY ENGAGEMENT

We’ve always been passionate about sparking local action, a core element of our Community Engagement Strategy. Beyond our global commitments, BRP teams around the world lead bold grassroots initiatives tailored to the unique needs of their communities, because real impact begins at home. With operations spanning the globe, we’re fueling meaningful progress both locally and globally, and supporting the development of strong, connected communities where we live, work and ride.

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HEALTH AND SAFETY

Employees are BRP’s greatest strength, and protecting their well-being remains our top priority through excellence in health, safety, and security. Whether ensuring clean, well-lit workspaces, optimizing ergonomics, or supporting mental health, everyone, from senior managers to plant employees, plays a role in creating a workplace we can be proud of.

REQUEST FOR CONTRIBUTION

We review all contribution requests for projects that align with our community engagement goals

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