Intimidation is a universal challenge that affects us all. At some point, we’ve witnessed it, experienced it, or unknowingly contributed to it. We carved our own path by choosing a unique cause that reflects our DNA and values, resonates globally, and empowers us to create real, lasting change for both children and adults. It had to be a cause that we could truly own, one where our actions and investments would fuel positive transformation. Most importantly, we committed to a mission strong enough to unite and inspire our entire network of employees, dealers, riders, ambassadors, and outfitters around one shared goal: building a world where everyone feels safe, respected, and valued.
