Group of children who took part in a polar expedition in front of a BRP office.

RIDE OUT INTIMIDATION

We’re taking decisive steps to help shape a world where everyone feels safe and respected. In 2022, we introduced Ride Out Intimidation program as our global cause. This initiative is dedicated to standing up against bullying and driving real change in the communities where we have a presence. Since its launch, we’ve contributed more than CA$10 million to charitable efforts, advancing progress in the anti-bullying space through our partners' tireless efforts. Together, we’re making a difference that truly counts.

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Three women wearing Can-Am branded riding gear covered in mud

RESPONSIBLE RIDER

Through the Responsible Rider program, we support initiatives that strengthen safety, protect natural environments and promote responsible behavior among riders and within communities, to help preserve access to our playgrounds today and in the future.

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Employees participating in a volunteer activity planting trees.

LOCAL COMMUNITY ENGAGEMENT

We have always been driven to foster local engagement at a grass roots level. This commitment is central to our community engagement strategy. Complementing our global programs, BRP teams implement initiatives tailored to their communities. Because the most meaningful impact starts close to home.

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Several worn white and blue signs stacked on top of one another.

SKI-DOO SNOW PASS PROGRAM

Our sport exists because of the countless hours dedicated by local clubs and volunteers. They work tirelessly to maintain trails, preserve access, and protect the playgrounds we all enjoy. The Ski-Doo Snow PASS program has one clear mission: to protect our playgrounds by providing grants that strengthen and revitalize the network of clubs and volunteers who make our sport possible.

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Four Can‑Am Side-by-side vehicles (SxS) racing at high speed through a desert.

BRAND SPONSORSHIPS

BRP leverages brand partnerships and sponsorship opportunities to build authentic connections with its audiences at the local, national and global levels wherever its products are present. Each opportunity is carefully assessed to showcase BRP’s brands, contribute to measurable business outcomes and generate positive impact within the communities of our riders.

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A woman representing a charity, grant recipient, posing with a thumbs up next to a giant cheque.

MEXICO DONATIONS EVENT

Driven by its commitment to giving back to the communities where it operates, BRP runs its annual donations programs in Ciudad Juárez and Querétaro, supporting local organizations that adress key issues identified and selected by employees in each community. By aligning its efforts with local priorities and the United Nations Sustainable Development Goals, BRP reinforces its dedication to building more inclusive, resilient, and sustainable communities in Mexico.

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BRP employees celebrating a successful charity ski challenge event

DONATION MATCHING PROGRAMS

BRP is proud to support the philanthropic commitment of its employees and all its stakeholders. Through various donation matching programs, the company amplifies the impact of individual contributions and encourages everyone to support the causes that matter most to them.

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