As part of our overarching Corporate Social Responsibility (CSR25) plan, BRP committed to invest 1% of our annual pre-tax profits in local and global causes by 2025. Although the Company’s focus will be towards programs or projects aiming to Ride Out Intimidation, BRP will continue to support other worthy causes.

 

 

 

Two Sea-Doo personal watercrafts idle on the water while their riders talk

Responsible rider

We are proud to have created a global program called Responsible Riders to help people understand that you can have an adventure in the great outdoors while remaining aware of and attentive to your surroundings and behavior. This initiative aims to ensure a long-lasting future for our sport.

BRP’s Responsible Rider program is designed to enhance safety, manage the environmental impacts and raise the standard of riding etiquette.

BRP employees wearing yellow to celebrate Yellow Day and to take a stand against bullying

Caring for people and communities

At BRP, our passion drives us to find ways to create a positive impact in the communities we serve, and to mobilize employees, riders, dealers, and fellow citizens in these efforts. Whether it’s rallying around our Ride Out Intimidation program or contributing to local initiatives, we set daring goals that lead to progress on key social issues.