ADVENTURE BY DESIGN
Our brand promise embodies what we do and why we do it. It speaks to our unique heritage of ingenuity and excellence behind our products and the unforgettable experiences they deliver. It is about the machines we build and the emotions they provide. A commitment to always obsess about creating the very best experience for our riders, without compromise.
We exist to create new ways to move people, so that experiences are measured in emotion rather than distance. We reimagine the way you access your world.
The truths we share. The foundation of everything we do.
Progress doesn’t come from standing still
We believe every innovation comes from doing, not just thinking or debating. Our relentlessness is our greatest asset. It keeps us up at night. Thinking bigger. And daring harder.
Being outdoors makes us feel alive
We weren’t put on this earth just to stare at a screen. We’re here to feel our hearts race, to feel the wind in our hair, and to get a little dirt under our nails. The great outdoors makes us feel human, and we’ll stop at nothing to soak it in as much as we can.
We ride for the journey, not the destination
In that sense, our journey, like our riders’ journeys, is never ending.
Passion to keep moving Passion informs everything we do and is an integral part of every value we have. If it’s not done with passion, it’s not BRP. It’s passion you can feel.
Trust to build strong partnerships We take care of our people like family. We act with integrity. People can count on us. Like we count on them. It’s that simple.
Ingenuity to defy conventions We’re not afraid to see things differently. Constant curiosity makes us the first to uncover new solutions. We question. We innovate. We progress. Relentlessly.
Drive to deliver on our commitments We say what we do. We do what we say. No excuses. Only sheer determination. Relentless drive and love of the ride push us ahead. While we live for the ride, we always arrive at the destination.