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A premium brand requires premium dealers

The stellar image of your dealership, from the instant a customer approaches it, to the moment they leave with a new unit or after a visit to your service department, is key to delivering on our promise.

BRP is committed to offering an enhanced, more engaging retail experience through the implementation of a retail environment strategy that can be crafted to meet your individual needs both inside and outside of your dealership. BRP can offer insight and assistance to everything from signage, lighting, retail fixtures, displays, as well as merchandising best practices. We are supported by some of the finest suppliers in the industry to ensure we give you the best results possible.

We know that by enhancing the customer experience, we strengthen our business performance for both you and BRP.


General Exterior Requirements

  • Illuminated exterior signage – approved by BRP with one sign per brand carried, permanently affixed to the facility or to a permanent pole.
  • Dealership located on a primary road, visible to traffic
  • Adequate parking spaces (preferably paved)

General Interior Requirements

  • Exclusive dedicated area to display our products within your dealership, specific floor space requirements to be reviewed with applicant
  • Equal showroom representation to the other lines you carry for each BRP brand that you offer
  • BRP Display systems & racking
  • Parts/accessories/clothing presence displayed in showroom dedicated to BRP