A PREMIUM BRAND REQUIRES PREMIUM DEALERS

THE STELLAR IMAGE OF YOUR DEALERSHIP

Every interaction — from the moment a customer walks into your dealership to when they leave with a new unit or after visiting your service department — is critical to delivering on our promise.

ENHANCING THE CUSTOMER EXPERIENCE TO STRENGTHEN OUR BUSINESS PERFORMANCE

BRP is committed to delivering a more engaging retail experience through a flexible retail environment strategy tailored to your dealership — inside and out. We provide guidance on everything from signage, lighting, fixtures and displays to merchandising best practices. Partnering with some of the industry’s finest suppliers, we ensure the best possible results. By enhancing the customer experience, we strengthen business performance for both you and BRP.

OUR GENERAL REQUIREMENTS

Exterior view of a BRP authorized dealership

Exterior

  • Illuminated exterior signage – approved by BRP with one sign per brand carried, permanently affixed to the facility or to a permanent pole.
  • Dealership located on a primary road, visible to traffic
  • Adequate parking spaces (preferably paved)
BRP employees brainstorming around a table

Interior

  • Exclusive dedicated area to display our products within your dealership, specific floor space requirements to be reviewed with applicant
  • Equal showroom representation to the other lines you carry for each BRP brand that you offer
  • BRP Display systems & racking
  • Parts, accessories and apparel (PA&A) presence displayed in showroom dedicated to BRP

 

WE OFFER TOOLS FOR SUCCESS

 

In order to sell and service BRP’s cutting-edge product lines, we need dealers that are knowledgeable and trained on the BRP lines that you carry. We’ll ensure you’re up-to-speed by giving you: 

Training &
Schools

  • Web-based training curriculums through BRP’s Online Training Institute, comprised of specifically-crafted training courses to benefit key departments in your dealership.
  • Hands-on service schools located across North America, including our flagship training centers in Sturtevant, WI and Sherbrooke, QC, offering students the most comprehensive training experience in the industry.

Online Knowledge Center

BRP Community forums, document libraries and online case management tools that are web-based solutions to meet the need for real time, collaborative assistance for your day-to-day operations.

On-Boarding Program

New Dealer On-Boarding Program with on-site, hands-on training to help familiarize your staff with BRP’s systems, practices and policies to ensure that your dealership is prepared to represent and do business with BRP from day one.

Want to become a BRP Dealer?

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