MORE THAN 75 YEARS OF INNOVATION
In 2003, BRP became a stand-alone company. We brought with us an impressive portfolio of products that had been enabling unforgettable experiences for our customers for a long time.
In 1937, Joseph-Armand Bombardier is granted a patent for the first ever vehicle that can travel on snow, developed in his garage in Valcourt, Quebec, through determination and daring. A second, larger vehicle follows, and he founds his own company in 1942: L’Auto-Neige Bombardier Limité. Over the years, J.-A. Bombardier refines his design, and launches the Ski-Doo in 1959, already powered by a Rotax motor. This innovative product creates a new sport.
In the years to follow, always seeking to innovate, every playground was explored, revolutionizing the powersports industry.
Today, the BRP riders can be transported on snow, on water, on the ground, and even in the air. We’re proud of being a Canadian company that’s now recognized worldwide. Our eight brands, Ski-Doo, Sea-Doo, Can-Am on-road and off-road, Lynx, Evinrude, Rotax, Manitou and Alumacraft, are iconic in the powersports and marine industries. We are united by our passion to keep moving forward towards new adventures, giving our customers around the world the power to create their best memories.
Some important dates
- 1942 - Start up of Auto-neige Bombardier Limitée
- 1959 - Industry 1st Ski-Doo snowmobile
- 1968 - Industry 1st Sea-Doo PWC
- 1970 - Acquisition of the Austrian Company Rotax-Werk
- 1989 - Acquisition of the company Nordtrac Oy and the Lynx brand
- 1998 - Bombardier enters the ATV market
- 2001 - Acquisition of the Evinrude and Johnson brands
- 2003 - Bombardier sells its Recreational Products division; BRP is officially launched
- 2007 - Industry 1st three-wheel vehicle
- 2010 - BRP enter the side-by-side market
- 2013 - BRP’s Initial Public Offering
RIGHT ON TRACK
Joseph-Armand Bombardier obtains his first patent for the development of a tracked vehicle for travelling over snow, later named the “B7 snowmobile”.
Joseph-Armand Bombardier revolutionizes passengers and goods transport with the B12.
BOMBARDIER OPENS ITS DOORS
Joseph-Armand Bombardier starts-up l'Auto-Neige Bombardier Limitée in Valcourt, Québec. The company builds tracked vehicles designed for travelling over snow.
INTO MASS PRODUCTION
L’Auto-Neige Bombardier sets up a large 1,000-unit mass production plant. After the war, the B12 and C18 tracked vehicles ensure the health of the business.
THE SW AND THE MUSKEG
MODELS JOIN THE LINE-UP
Design and production begins on the SW snow groomer and Muskeg utility vehicles for the forestry, mining and utilities industries.
THE FIRST SKI-DOO SNOWMOBILE
The Ski-Doo snowmobile is launched. Joseph-Armand Bombardier is the first individual to mass-produce snowmobiles and creates this new sport.
THE FIRST SEA-DOO PWC
The first Sea-Doo watercraft is launched.
BOMBARDIER GOES PUBLIC
Bombardier’s stock is listed on the Montreal and Toronto Stock Exchanges, where two million shares are publicly offered.
BRP ACQUIRES LOHNERWERKE GMBH
Acquisition of the Austrian company Lohnerwerke GmbH and its subsidiary, Rotax-Werk (known today as BRP-Rotax GmbH & Co. KG), manufacturer of Rotax engines.
EXPANSION OF THE SKI-DOO LINE-UP
Elan, Skandic, Valmont and Blizzard Ski-Doo models are launched. The Skidozer SV 200 trail grooming vehicle is marketed as part of “Operation SnoPlan”. This program was key to the development and maintenance of groomed trails as well as to the promotion of snowmobile safety. The snowmobile manufacturer Moto-Ski is acquired.
THE CAN-AM LINE-UP
A new division is created for Can-Am off-road motorcycles.
SKI-DOO SNOWMOBILES HIT ONE MILLION
On August 29, the one-millionth Ski-Doo snowmobile rolls off the line.
THE BR-400 SNOW GROOMER
The BR-400 alpine ski hill snow groomer is introduced to the North American market.
THE SARAJEVO OLYMPICS
Bombardier is the official supplier of tracked vehicles for the Sarajevo Olympic Winter Games, which included alpine snow groomers, Nordic ski trail groomers and Ski-Doo snowmobiles.
OFFICIAL SUPPLIER OF
THE CALGARY OLYMPIC WINTER GAMES
Bombardier is the official supplier of grooming vehicles and snowmobiles for the Calgary Olympic Winter Games.
A NEW GENERATION
OF SEA-DOO WATERCRAFT
In the spring, the new generation of Sea-Doo personal watercraft is launched, creating a whole new industry.
TO INCLUDE NORDTRAC OY
Bombardier establishes an equal partnership with Finland's sole snowmobile manufacturer: Nordtrac Oy. This division builds Lynx snowmobiles designed for the Scandinavian market.
SKI-DOO SLEDS HIT TWO MILLION
On September 14, the two millionth Ski-Doo snowmobile is manufactured in Valcourt, Québec. Bombardier creates a new segment in the snowmobiling market with the Summit model, especially designed for powder snow and mountain terrain.
THE FIRST JET DRIVE BOAT
ENTERS THE MARKET
The first Sea-Doo Jet Drive boat is launched: the twin-engine, 14 ft, four-passenger Speedster model.
SEA-DOO WATERCRAFT BECOME
ONE OF THE QUIETEST ON THE WATER
Bombardier introduces the innovative D-Sea-Bel technology, a sound reduction system that lessens noise by up to 50%.
500,000 UNITS OF WATERCRAFT
PRODUCED IN VALCOURT
On February 28, a 1997 Sea-Doo GTI watercraft makes history by becoming the 500,000th unit produced in Valcourt, Québec.
THE ALL-TERRAIN VEHICLE MARKET
In February, Bombardier Recreational Products enters the all-terrain vehicle (ATV) market by introducing a prototype of its innovative Bombardier ATV, the Traxter model.
DIRECT INJECTION TECHNOLOGY
The Sea-Doo GTX DI and RX DI watercraft models are now equipped with new Orbital direct injection technology, which offers reduced emissions and substantially improved fuel performance.
BOMBARDIER TEAMS UP
WITH MERCURY MARINE
Bombardier enters into a technological association with Mercury Marine to equip 16 ft and longer Sea-Doo boats with M2 jet drive high-performance engines.
SEA-DOO XP PWC IS NAMED
WATERCRAFT OF THE CENTURY
The Sea-Doo XP personal watercraft is named the “Watercraft of the Century” in the January issue of Watercraft World Magazine.
BOMBARDIER SETS UP SHOP IN JAPAN
In February, a distribution network is created in Japan to foster sales of Sea-Doo watercraft and boats, Ski-Doo snowmobiles and Bombardier ATVs.
SKI-DOO SUMMIT 700 SLED RECEIVES AWARD
The Ski-Doo Summit 700 Highmark snowmobile is awarded the title of “Mountain Muscle Sled of the Year” by SnoWest Magazine.
SEA-DOO RX PWC NAMED
"WATERCRAFT OF THE YEAR"
The Sea-Doo RX DI personal watercraft is named “Watercraft of the Year” by Watercraft World Magazine. It is described as the benchmark for the new millennium.
THE SEA-DOO BRAND INTRODUCES
THE GTX WATERCRAFT MODEL
In August, Bombardier Recreational Products introduces the Sea-Doo GTX watercraft with the Rotax 4-TEC four-stroke engine, equipped with the O.P.A.S. (Off-Power Assisted Steering) system.
FACILITY IN WISCONSIN
In May, Bombardier unveils its new outboard engine manufacturing facilities located in Sturtevant, Wisconsin.
BOMBARDIER ACQUIRES ASSETS OF OMC
In March, Bombardier acquires the Evinrude and Johnson outboard engine assets of the bankrupt OMC Company.
FIVE MILLION ROTAX ENGINES
On May 9, the five millionth Rotax engine rolled off the assembly line in Günskirchen, Austria.
BRP EARNS ATV OF THE YEAR
In November, the Bombardier Quest 650 and DS650 Baja ATVs are named “ATV of the Year” by Canada’s 2002 ATV Guide.
BRP EARNS TWO AWARDS
In June, Bombardier Recreational Products wins two industrial design excellence awards at the 2002 IDEA awards. The Sea-Doo Islandia boat is awarded gold while the DS650 ATV wins the bronze.
ANOTHER INNOVATION – SEMI-DIRECT INJECTION TWO-STROKE ENGINE TECHNOLOGY
In March, Bombardier innovates again with the introduction of semi-direct injection two-stroke engine technology. The Rotax 800 2-TEC SDI engine for its Ski-Doo snowmobiles offers as much as a 50 % reduction in hydrocarbon emissions and up to 25 % better fuel economy.
BRP INNOVATES WITH THE LAUNCH
OF THE SKI-DOO REV PLATFORM
Bombardier Recreational Products also revolutionizes the snowmobile industry in November by introducing Ski-Doo snowmobiles with REV platform, snowmobiling’s most radical innovation in 40 years.
BRP AWARDED BY MOTOR BOATING
EDITOR'S CHOICE AWARD
On February 15, Bombardier receives the prestigious Motor Boating Editor’s Choice Award for the 2002 Sea-Doo GTX Rotax 4-TEC personal watercraft.
ALVARO DE MARICHALAR OF SPAIN
CROSSES THE ALTANTIC ON A
In July, Alvaro de Marichalar of Spain sets a world record by crossing the Atlantic Ocean (a journey of more than 10,000 nautical miles) riding a Sea-Doo XP watercraft.
BOMBARDIER BECOMES OFFICIAL SUPPLIER
OF SALT LAKE CITY OLYMPIC WINTER GAMES
In February, Bombardier is the official supplier of Ski-Doo snowmobiles, Bombardier snow groomers and Bombardier ATVs at the Salt Lake City Olympic Winter Games.
SEA-DOO GTX PWC WINS
"WATERCRAFT OF THE YEAR"
In the same month, the 2002 Sea-Doo GTX 4-TEC watercraft wins the prestigious Watercraft of the Year award from Watercraft World Magazine.
THE SKI-DOO MX Z-REV SLED
GOES TO HOLLYWOOD
The Ski-Doo MX Z-REV snowmobile has tremendous screen presence in the James Bond movie Die Another Day.
BRP LAUNCHES THE FIRST TWO-RIDER ATV
On June 6, Bombardier Recreational Products opens an untapped market segment by introducing its Traxter MAX ATV, the first and only ATV with the manufacturer’s approval to accommodate two riders.
EVINRUDE E-TEC OUTBOARD ENGINE
In February, Bombardier Recreational Products launches the Evinrude E-TEC outboard engine, marking the beginning of a revolutionary new generation of cleaner, quieter and more powerful outboard engines.
BOMBARDIER SELLS ITS
RECREATIONAL PRODUCTS DIVISION
In April, Bombardier Inc. announces the sale of the Bombardier Recreational Products division.
BOMBARDIER PARTNERS WITH
DEERE & COMPANY
On January 23, Bombardier and Deere & Company announce a strategic alliance to develop new wheeled industrial vehicles and technologies.
OUTLANDER MODEL NAMED
ATV OF THE YEAR
In January, the Outlander model is named ATV of the Year by both ATV Magazine and Canada’s 2003 ATV Guide.
TWO NEW ADDITIONS TO THE
TWO-SEATER ATV LINE-UP
In May, Bombardier Recreational Products introduces the Outlander MAX and Quest MAX ATVs, two new additions to the first full line-up of two-seater ATVs on the market.
BRP KART WINS "IF DESIGN AWARD"
In June, the BRP-Rotax RM1MC Kart wins the prestigious iF Design Award.
BRP IS OFFICIALLY LAUNCHED
On December 18, the acquisition process of the recreational products division of Bombardier Inc. is completed, and BRP is officially launched.
BRP FOCUSES ON
BRP announces the sale of its industrial division, headquartered in Granby, Québec, to Camoplast Inc. BRP now concentrates its energy on the development and manufacturing of recreational products.
THE BRP BRAND IS BORN
In mid-June, BRP launches its new brand and signature: leveraging a rich heritage of entrepreneurial spirit and innovation with a renewed focus on providing consumers worldwide with uniquely crafted products that inspire passion and enthusiasm.
BRP LAUNCHES SEA-DOO 3D WATERCRAFT
With the launch of the Sea-Doo 3D watercraft in mid-August, BRP redesigns the watercraft. The Sea-Doo 3D model is the first and only multi-experience watercraft, offering three unique riding experiences through simple configuration changes (BRP later adds two more experiences for a total of five.)
THE FIRST THREE-PASSENGER
WATERCRAFT HITS THE WATER
BRP introduces the 2005 Sea-Doo RXT model, the first three-passenger watercraft with 215 hp. BRP also introduces the 2005 line of Sea-Doo boats with additional power options, cleaner engine technology, quality refinements and one all-new model.
BRP'S SEA-DOO RXP PWC EARNS
"WATERCRAFT OF THE YEAR"
In mid-September, BRP receives Watercraft World Magazine’s "Watercraft of the Year" award for the 2004 Sea-Doo RXP PWC, marking the sixth time a Sea-Doo model has received this honour.
BRP'S VALCOURT PLANT GETS A FACE LIFT
In March, BRP announces a $10-million investment to modernize its plant in Valcourt, Québec.
BRP RECEIVES EPA AWARD
On April 7, BRP's become the first-ever outboard engine manufacturer to receive the prestigious U.S. Environmental Protection Agency (EPA) Clean Air Technology Excellence Award, which recognizes low emission levels for BRP's Evinrude E-TEC outboard engines.
ATV AND SEA-DOO SET THE BAR EVEN HIGHER
With its launch of the 2006 ATV line-up, BRP dramatically shifts its focus to the ATV enthusiast market, offering a higher level of handling, power and performance than its competitors. BRP sets new industry standards by including four-stroke technology across the entire Sea-Doo line-up. Rotax 4 TEC models provide up to 30 % more power and are now available in all four product segments.
BRP INTRODUCES THE APACHE KIT
In September, BRP launches its revolutionary APACHE ATV Track Kit, the first and only OEM ATV track kit that fits most major all-terrain vehicle (ATV) models.
BRP'S CAN-AM DS 650X ATV
FINISHES FIRST AT THE DAKAR RALLY
In January, Antoine Morel of France places first in the ATV category at the 27th edition of the famed Dakar Rally, after crossing the finish line on a DS 650X ATV.
BRP'S INTERNATIONAL DIVISION
RELOCATES TO LAUSANNE
As of October 1, BRP begins selling directly to dealers in France with a new office in Aix-en-Provence. BRP establishes its International offices in Lausanne, Switzerland.
BRP WINS THE GNCC CHAMPIONSHIPS
In October, BRP wins its first Utility Modified GNCC Championship with its Outlande 800 ATV which would later spark a streak that would see BRP earn an additional 12 GNCC ATV championships during the next four seasons of racing.
THE CAN-AM BRAND IS REBORN
In May, Bombardier ATV becomes Can-Am ATV. BRP launches its 2007 all-terrain vehicle line-up and re-brands its ATV segment to Can-Am.
BRP SPREADS ACROSS EUROPE
On June 8, BRP establishes direct commercial operations in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom and Ireland.
INAUGURATION OF NEW PLANT IN MEXICO
BRP inaugurates its new plant in Juarez, Mexico. The Can-Am ATV Outlander and Renegade lines, as well as the Rotax engines that power these vehicles, are manufactured and assembled at this facility.
BRP GOES ON THE ROAD
BRP introduces its first On-Road vehicle. With its unique Y-architecture, it can be described as part motorcycle and part convertible sports car.
EVINRUDE MULTI-FUEL ENGINES
BRP now offers Evinrude multi-fuel engines: the only outboards to provide sufficient horsepower capable of running on multiple fuels including aviation fuels, kerosene, and standard gasoline.
ONE MILLION WATERCRAFT
On January 27, BRP assembles its one millionth watercraft in Valcourt, Québec. The name Sea-Doo is synonymous with meaningful innovation, trend-setting style and spirited performance.
INAUGURATION OF THE DESIGN
& INNOVATION CENTRE (CDI)
On September 10, BRP inaugurates the Laurent Beaudoin Design & Innovation Centre. The facility is home to BRP's design and advanced concept teams who work to create highly innovative, functional and exciting products that exceed people’s recreational needs.
BRP GOES DIRECT IN AUSTRIA
BRP establishes direct commercial operations in Austria.
BRP REDEFINES BOATING
WITH ICONTROL TECHNOLOGY
In September, BRP changes the nature of boating with the introduction of iControl:
iBR™ (intelligent braking and reverse): the world's first ever on-water braking system;
iS (intelligent suspension): allowing the hull to move independently from the seat, handlebars and footrests with a full 15 cm (6 in) of play;
iTC (intelligent throttle control): bringing hassle-free operation and precision to every riding situation;
S3 Hull: a stepped hull designed to keep the watercraft glued to the water.
INAUGURATION OF THE CENTRE
DE TECHNOLOGIES AVANCÉES (CTA)
On June 16, BRP inaugurates the Centre de technologies avancées BRP-Sherbrooke University (CTA) in Sherbrooke, Québec. The CTA has the mandate to develop new, more environmentally friendly technologies.
BRP GOES COMMERCIAL IN MEXICO
BRP reinforces its presence in Mexico by establishing a network of direct sales for Can-Am and Sea-Doo products starting on November 1, 2008
BRP LAUNCHES STORE.SKI-DOO.COM
BRP launches its Ski-Doo Riding Gear, Parts and Accessories online store at store.ski-doo.com.
BRP COMPLETES ITS
BRP brings Can-Am DNA to the side-by-side market by introducing the 2011 Can-Am Commander line-up.
BRP INAUGURATES THE RIC
The Regionales Innovations Centrum (RIC) designs and develops efficient powertrain technologies to reduce the carbon footprint of BRP products while training its employees and students to stay ahead of technological trends.
BRP INTRODUCES NEW
ROTAX E-TEC 800R SNOWMOBILE
In January BRP expanded its revolutionary E-TEC engine technology in Ski-Doo snowmobiles with the introduction of the much anticipated Rotax E-TEC 800R engine. This lightweight two-stroke engine uses sophisticated electronic injectors and a powerful central computer to deliver stunning improvements in performance, efficiency and ease-of-use. This engine debuts in the 2010 Ski Doo MX Z X.
BRP SETS A NEW BENCHMARK FOR
AND LOW EMISSIONS
WITH THE ROTAX ACE ENGINE
The Rotax 600 ACE (Advanced Combustion Efficiency) engine delivers outstanding fuel economy. Its lower emissions surpass the U.S. EPA standards for 2012 and the stringent Best Available Technology (BAT) standards required to ride in Yellowstone National Park in the United States.
SEA-DOO WATERCRAFT NAMED "BEST BUY"
Four Sea-Doo watercraft are recognized by Consumers Digest magazine as a Best Buy; the 2010 Sea-Doo RXT iS 260, RXT-X 260, GTI SE 130, and GTI SE 155 models.
ITS REGIONAL OFFICE IN SHANGAI
BRP opens a regional office in Shanghai to increase the company's knowledge of chinese culture and regional specificities and to foster BRP brand awareness.
BRP PRODUCES IT'S
3 MILLIONTH SKI-DOO SNOWMOBILE
BRP produces its three millionth Ski-Doo snowmobile, the 2014 Ski-Doo Summit X E TEC 800R model, in its Valcourt, Québec manufacturing facility, 54 years after the Ski-Doo snowmobile was born in 1959.
BRP COMPLETES FINAL PUBLIC OFFERING
BRP announces the closing of its initial public offering of 12,200,000 subordinate voting shares of the Company at a price of $21.50 per share.
BRP INTRODUCES A NEW ERA
IN OUTBOARD ENGINES
BRP revealed new outboard G2 engines, the next generation of Evinrude E-TEC outboard engines, showcases BRP’s history of innovation with its bold breakthrough design engine.
BRP ACCELERATES ITS GROWTH
IN CHINA WITH THE CREATION
OF A JOINT VENTURE
BRP and its long-time distributor in China, Smooth Marine Equipment Ltd (“Smooth Marine”), will pursue together the growth of BRP’s business in China through a joint venture structure.
BRP WINS INNOVATION AWARD
SEA-DOO SPARK WATERCRAFT
BRP’s Sea-Doo Spark watercraft adds a sixth National Marine Manufacturers Association (NMMA) Innovation Award in six years to the company’s collection of marine industry accolades.
JOSÉ BOISJOLI NAMED EY ENTREPRENEUR
OF THE YEAR QUEBEC 2014
José Boisjoli, BRP President and Chief Executive Officer, is named EY Entrepreneur of the year Quebec 2014 thanks to his outstanding achievements and those of the company.
JOSÉ BOISJOLI NAMED CEO OF THE YEAR 2017 BY LES AFFAIRES
José Boisjoli, who has led BRP since the end of 2003, was named "CEO of the Year" by Les Affaires, a Canadian business newspaper.
SEA-DOO CELEBRATES ITS 50TH ANNIVERSARY
BRP invented a whole new sport in 1968 when it launched the first mass-produced personal watercraft, the Sea-Doo.