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Albert D. Roc, director - electric powertrain development


Having studied electrical and electronic engineering in the UK, Albert pursued his career in the US for many years, working for large and small companies, often on ground breaking projects.

Why did you decide to join this team?
When BRP approached me to join the team, I saw an opportunity to work in a company with the resources and the vision to invest in a state-of-the-art team and technology development roadmap. The idea of accelerating the adoption of electric vehicle technology outside the automotive industry is very exciting.

It wasn’t an option to not be part of this team, working simultaneously on several vehicle platforms that all have significant and challenging requirements. And to do this in a future-looking country such as Canada was another attraction.

What is your role exactly?
I’m responsible for defining the company’s technology roadmap for vehicle electrification. The plan is to offer electric versions of several existing product lines, alongside the current offering. I also have to build the engineering team that will enable this. We already have a talented team, and we’re still looking to add other brilliant people.

What are the challenges?
Trying something new always come with challenges. For now, the priority is to finish building the team, to ensure we have all the skills needed to develop these new technologies.

And we need it to be competitive in cost and performance compared to a regular internal combustion engine (ICE), which has benefitted from a whole century of refinement.

What makes you want to come to work each morning?
The people, first of all, followed by the challenge and excitement of working on technology that will shape the future of this company and beyond.

What excites you the most about your work?
I love building engineering teams from the ground up and working on new technologies, particularly in an environment where I have the support and means to succeed.

And if I can help change the world, while I’m at it, it really doesn’t get any better.

What would be the main reason why someone should join your team?
We have great people and a working environment that offers a unique combination: the resources of a big company and the freedom of a start-up.

What do you think a future BRP vehicle looks like?
I think the BRP vehicle of tomorrow would be a market leader: the most advanced, quiet, and clean vehicle that truly enables people to enjoy the outdoors and all it has to offer. I see this as being enabled by revolutionary improvements that will result from a technological race between electric and ICE powertrains.