GET IN THE DRIVER'S SEAT

This International Women’s Day, we honour women getting in the driver’s seat in all aspects of their life.

Choose your destination

Confidence, self-knowledge, mastery. On the road, in the backwoods and on the waterways. But also at work and in the communities you serve. That’s the beauty of women forging ahead by getting in the driver’s seat.

The power of diversity

At BRP, diversity, equity and inclusion are central to our core values.

International Women’s Day is the perfect moment to reaffirm our commitment to diversity, equity and inclusion. Because ultimately, what makes each of us unique is a strength that fuels our ingenuity.

Celebrating women’s drive

Let’s empower inspiring women forging new paths everywhere.

By creating a place for pioneering women to fearlessly let their voices be heard, they get to take control of their own story. That’s what being in the driver’s seat is all about. And what could be more inspiring?

A more inclusive community

The powersports and marine community is made stronger when more voices are heard.

The more inclusive a community is, the more it stands to gain from varying points of view. And the more points of view you have, the less blind spots. Time for our community to embrace how diverse it already is!

Women’s organizations we actively support

  • BRP and FitSpirit team up to get teenage girls into sports

    FitSpirit

    FitSpirit collaborates with schools to reverse the trend of girls between 12 and 17 becoming less active during adolescence, and setting the stage for them to be physically active for the rest of their lives.

    Learn more
  • BRP partners up with SheJumps to encourage women to participate in outdoor adventures

    SheJumps

    SheJumps aims to increase the participation of women and girls in outdoor activities by creating educational outdoor experiences for girls and women that nurture growth and transformation.

    Learn more
  • Tamara Vega foundations is a project by and for Mexican female athletes.

    Tamara Vega Foundation

    Tamara Vega Foundation is a project by and for Mexican female athletes. It aims for an equitable and dignified world for everyone where sports are a safe space free from violence, abuse or body shaming.

    Learn more
  • Chumpy Pullin Foundation and BRP serve as inspiration for women in sports

    Chumpy Pullin Foundation

    The Chumpy Pullin Foundation fosters growth and development in sports and life for all Australians. They aim to provide support and inspiration for, among others, marginalized communities and women in sport.

    Learn more
  • The Alliance for Gender Equality in Europe and BRP work towards a just and fair European society

    The Alliance for Gender Equality in Europe

    The Alliance for Gender Equality in Europe works towards a just and fair European society where gender equality is achieved for all people, especially women, girls, and those who identify as LGBTQIA+ living in vulnerable situations.

    Learn more

Speaking from the driver’s seat

Make Your Way

Unlocking adventures made for you with Uncharted Society.

Uncharted Society has developed a collection of adventures on all types of playgrounds that are created by women, for women, to ensure their needs and expectations are met.

Discover your next adventure

Find Your Driver’s Seat with Our Brands

Ski-Doo, A BRP Brand, commited with International Women's Day
Lynx, A BRP Brand, commited with International Women's Day
Sea-Doo, A BRP Brand, commited with International Women's Day
Can-Am, A BRP Brand, commited with International Women's Day
Rotax, A BRP Brand, commited with International Women's Day
Alumacraft, A BRP Brand, commited with International Women's Day
Manitou, A BRP Brand, commited with International Women's Day
Quintrex, A BRP Brand, commited with International Women's Day

Getting in the driver’s seat is all about the confidence, self-knowledge, and mastery of the situations you chose to be in.

Learn more about IWD