News Details

Saturday, January 17, 2009

BRP & Boat builder RANIERI by Antonio Ranieri sign an exclusive distribution agreement.

Aix en Provence, November 2008 – BRP European Distribution SA and boat builder RANIERI by Antonio Ranieri have signed an exclusive agreement for the distribution and sale of packages (boats and outboard engines) in France. Henceforth, the range of RANIERI by Antonio Ranieri boats will be sold exclusively pre-rigged with Evinrude® E-TEC® engines (boat and engine package for consumers) through a network of selected dealers.

With a history of more than 40 years, Ranieri by Antonio Ranieri boats have enjoyed a solid reputation across all of Europe, particularly in France, thanks to their high manufacturing standard of ,great finish, and, above all, marine qualities widely recognized by professionals and users alike. This year, BRP,is celebrating the 100 year anniversary of its iconic Evinrude brand,. Evinrude E-TEC engines are renowned for delivering the power and performance every boater craves. With lightweight design, low maintenance costs and minimized impact on the environment, Evinrude outboard engines allow consumers to maximize their quality time on the water.

This agreement between these two legendary nautical brands will enable passionate boaters to benefit from outstanding expertise, certainly, but also from a network of dealers, trained to provide a premium quality service., said Chris Dawson, Vice- President and General Manager, BRP International.

By becoming the distributor of Ranieri by Antonio Ranieri boats in France, BRP once more proves its commitment to growing its Evinrude outboard engines sales.“We are convinced that the E-TEC technology is currently the most advanced for meeting the requirements of reliability, restraint, and respect for the environment. We therefore wish to associate ourselves with a recognized boat brand that is synonymous with quality,” says Sylvain Gatinel, Country Manager for BRP in France.

“We also want to provide a turnkey solution to both our dealers and customers, in order to reach market expectations. Our partnership agreement with Antonio Ranieri will give our customers access to packages combining comfortable, safe and beautifully finished boats with our proven Evinrude E-TEC engines.”

All Evinrude / Ranieri by Antonio Ranieri packages (boats and engines)* come with a three-year warranty, thus providing one of the best coverage on the market. "Our aim is to bring our consumers pleasure. By offering a 3-year warranty on all our packages distributed in France, we allow our customers to navigate with peace of mind,” adds Gatinel.

"Evinrude engines are among the most efficient on the market today. Our business strategy seeks to expand sales of our models in France, a partnership with an outboard technology leader seemed a perfect fit. We wanted to ensure that buyers of our boats could purchase packages that are well-integrated, reliable and efficient. Thanks to Evinrude E-TEC engines, we are sure to meet their expectations. Moreover, this agreement with BRP France lets us reap the benefits of one of the best dealer networks around, an additional guarantee of quality for the user,” states Antonio Ranieri, president of the Ranieri by Antonio Ranieri shipyard.

Evinrude / Ranieri by Antonio Ranieri packages will be shown at the Paris Boat show to be held December 5–12, 2008. (For more details, visit www.brp.com.)

For further information on BRP’s Evinrude line-up or for details on your nearest dealer, please visit www.brp.com.

Bombardier Recreational Products, a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx® snowmobiles; Sea-Doo® watercraft and sport boats; Evinrude® and Johnson® outboard engines; Can-Am™ all-terrain vehicles and roadsters, and Rotax® engines and karts; and direct-injection technologies such as E-TEC™.

®, TM and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

‡ All other trademarks are the property of their respective owners.

* See conditions in-store.

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Contacts:

France
Sylvain Gatinel
Country Manager
BRP France
E-mail: sylvain.gatinel@brp.com
For International
Helen Vasilevski
International Marketing Director
E-mail: helen.vasilevski@brp.com

APPENDIX:

Ranieri Shipyard:

The Ranieri Cantieri Nautici shipyard was founded in 1969 by current company president Antonio Ranieri. Headquartered in Italy’s Calabria region, the company has just recently invested in a new, state-of-the-art production facility. All production processes for Ranieri by Antonio Ranieri boats are ISO 9002 certified. With an annual output of nearly 4,000 boats, Ranieri maintains a presence in Italy thanks to a network of over 160 dealers and in Europe through more than 40 importers.

The line-up of Ranieri boats distributed by BRP in France will include the following models:

  • Shark 17: Length: 5 m. Width: 2.08 m. Max. Power: 75 hp.
  • Shark 19: Length: 5.45 m. Width: 2.12 m. Max. Power: 128 hp.
    User-friendly and family-oriented, the Shark range will charm all yachting aficionados wishing to discover the joys of coasting or family excursions at an affordable price. The Shark 17 and 19 packages will be available at 40 HP and up.
  • Soverato 5.65: Length: 5.65 m. Width: 2.15 m. Max. Power: 135 hp.
    Sundeck, dive ladder, habitability…this boat, designed for family outings but also ideal for fishing excursions among friends, has it all. Available as a package starting from 60 hp.
  • Voyager 6.40: Length: 6.40 m. Width: 2.38 m. Max. Power: 230 hp.
    Roomy, fully equipped, and offering superb handling at sea, this model is intended first and foremost for day trips. Packages available starting from 115 hp.
  • Shadow 23: Length: 7.05 m. Width: 2.55 m. Max. Power: 300 hp.
    A comfortable cabin, a large bow sundeck, and a welcoming, open stern deck all make for delightful day trips or fishing excursions aboard this transportable boat! Available as a package starting from 130 hp.
  • Sea Lady 23: Length: 7.05 m. Width: 2.55 m. Max. Power: 300 hp.
    The day boat par excellence, the Sea Lady 23’s cabin and deck plan are an open invitation to escape and change of scenery. Available as a package starting from 130 hp.
  • R 25: Stylish and elegant, this fishing boat comes fully equipped, with a stability sure to please all those passionate about fishing. Available as a package starting from 200 hp.
  • S 25.
  • R 32: Length: 9.60 m. Width: 3 m. Max. Power: 700 HP.

For more details on the boats visit, www.ranieriboat.com