J.D. Power and Associates Ranks Evinrude Highest in Customer Satisfaction with Two-Stroke Outboard Engines 

Miami, Florida, February 15, 2007 – For the second time in three years, BRP's Evinrude® direct injection two-stroke outboard engines, manufactured in Sturtevant, Wis., have been ranked highest in customer satisfaction with two-stroke outboard engines in a tie in the J.D. Power and Associates 2007 Marine Engine Competitive Information StudySM†.

The award was presented this morning at the J.D. Power and Associates awards ceremony in conjunction with the Miami International Boat Show at the Miami Convention Center. BRP's vice president, North American outboard engine sales, Mike Kennedy, accepted the award.

“This award is very significant for Evinrude and right in line with results of our own consumer surveys conducted in the fall. With only four years in the marketplace, Evinrude E-TEC has reached the top of the customer satisfaction ranking faster than any outboard engine ever has," said Roch Lambert, vice president, general manager, Outboard Marine Engines, BRP.

Evinrude is the most improved two-stroke DI product in its category, increasing 24 index points since last year and gaining a total of 46 index points in the past two years combined. These points show that Evinrude outboard consumer satisfaction has dramatically improved with gains that substantially exceed competitive two-stroke DI engines studied.

“Receiving this award demonstrates that our message about Evinrude E-TEC benefits has been heard among a growing segment of consumers looking to spend more time on the water,” added Lambert.

This consumer ranking shows that buyers look for features and benefits in outboard engines offered by Evinrude because they provide a worry-free, no hassle boating experience. Evinrude out-performed competitive two-stroke DI technology tested in the following categories:

  • Engine emissions;
  • Quietness of the engine at cruising speed;
  • Smoothness when shifting into gear

Evinrude engines also received high marks for the following engine attributes:

  • Ease of starting;
  • Reliability;
  • Ability of the boat to accelerate rapidly;
  • Fuel economy

Evinrude E-TEC advanced two-stroke outboard engine technology meets all worldwide emissions standards for the E.P.A., C.A.R.B. and E.U., and produces fewer than half the total reportable emissions of competitive four-stroke engines. Exceptionally low exhaust emissions and amazingly low carbon monoxide emissions provide a cleaner, safer boating environment.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles.  Its portfolio of brands and products includes: Ski-Doo® and LynxTM snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as Evinrude E-TEC®, Can-AmTM all-terrain vehicles and roadsters, Rotax® engines and karts.


† Evinrude received the highest numerical score for DI two-stroke engines in a tie in the proprietary J.D. Power and Associates 2007 Marine Engine Competitive Information StudySM. Study based on 8,238 total responses, and measures 3 DI two-stroke engine brands and owner opinions of 2005 and 2006 model year boats registered June 2005-May 2006. Proprietary study results are based on experiences and perceptions of owners surveyed September-October 2006. Your experiences may vary. www.jdpower.com

®, TM and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.


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