BRP PRODUCES ITS 3 MILLIONTH SKI DOO SNOWMOBILE

Exactly 40 years day-for-day after the first million.

Valcourt, Québec, August 30, 2013– BRP produced yesterday its three millionth Ski-Doo snowmobile, the 2014 Ski-Doo Summit X E‑TEC 800R model, in its Valcourt, Québec manufacturing facility, 54 years after the Ski-Doo snowmobile was born in 1959.

“From design to engineering, to the assembly line via marketing, sales and many more, BRP employees have made this milestone possible by striving for quality, innovative and industry-leading products that continually reinvent the sport,” said José Boisjoli, president and CEO. “I want to thank all of them for their hard work, commitment and dedication over the years, without them, this accomplishment would not have been possible.”

It has been exactly 40 years, day for day, since the millionth snowmobile, a 1974 Ski-Doo T’NT Everest 440 model was produced, and 20 years since the second millionth, a 1994 Ski-Doo Summit snowmobile.

“All our employees, but particularly the ones in Gunskirchen, Austria and Valcourt, Canada, have made us the world leader on snow,” said Gerd Ohrnberger, vice-president and general manager, Product Engineering and Manufacturing Operations division. ''They are the best in the world at designing and manufacturing engines and vehicles.''

The 3,000,000th Ski-Doo snowmobile was originally destined for the European market. It will instead join the millionth and two millionth Ski-Doo sleds at the J. Armand Bombardier Museum in Valcourt.

Coincidentally, the 2 and 3 millionth snowmobiles are both Summit models. The original Ski‑Doo Summit snowmobile was the first OEM sled designed specifically for the unique character of mountain snowmobiling. In the model’s 20th anniversary year, BRP is still leading the mountain snowmobile segment with the most specialized sled in the market.

See the production of the 3 millionth Ski-Doo snowmobile here: http://www.youtube.com/watch?v=pMPR3ln2ioY

About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide.

www.brp.com
@BRPnews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, Summit, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

 

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For company information:
Johanne Denault
Manager, Corporate Communications
Tel: 450.532.5173
johanne.denault@brp.com

For product information:
Steve Cowing
Manager, Public and Media Relations
Ski-Doo snowmobiles
Tel: 651.755.2520
steve.cowing@brp.com