Valcourt, Québec, Canada, October 23, 2012– BRP is becoming the official sponsor of the Finnish rally car driver Jari-Matti Latvala. Latvala will represent the Can-Am brand for the 2013 and 2014 seasons of the FIA World Rally Championship (WRC).

"I am really excited about this partnership with BRP. BRP products represent the top in the powersports industry and I consider myself an ATV and snowmobile enthusiast. I also appreciate that BRP, a global company, has design and manufacturing functions in Finland" added Jari-Matti Latvala.

The partnership between BRP and Latvala is natural; the Finnish rally driver being among the fastest driver of the series.  His career began in his native Finland in 2002 and shortly after, his talent brought him overseas. In 2010 he finished second in the WRC standings. He followed up with a fourth place finish last year and currently ranks fourth this season after winning the Britain’s World Rally Championship in Wales last September. The sponsorship will officially begin at the start of the 2013 season and will go through 2014. The Finnish rally driver's racing gear will be adorned with the Can-Am logo. Latvala will compete with his co-driver Miikka Anttila in the Volkswagen Rally Team starting at Rallye Monte Carlo (15–20 January 2013).

"Rally is a very popular sport throughout Europe and our association with Jari-Matti Latvala, who is a top driver in the World Rally Championship series, gives us a great opportunity to increase Can-Am brand awareness among the rally enthusiasts" says Jukka Jokinen, vice- president and general manager, BRP Finland. "We are also looking forward to expand the cooperation to other BRP brands like Lynx and Ski-Doo snowmobiles".

The WRC is regulated and controlled by the Federation Internationale de l’Automobile (FIA), the governing organization for worldwide motorsport. 

Bombardier Recreational Products Inc. (BRP), a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft, Evinrude outboard engines, Can-Am all‑terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries. BRP currently employs more than 6,000 people worldwide.

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, E-TEC, MX Z and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.




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For information:

Valto Ristimella
Sales & Marketing Director
BRP Finland Oy
Tel. +358 40 528 3506

Johanne Denault
Manager, Corporate Communications
Tel: +1.450.532.5173