BRP AWARDED 2012 PWCTODAY.COM “SKI OF THE YEAR” AWARD FOR THE SEA-DOO RXP-X 260 WATERCRAFT

Valcourt, QC, June 20, 2012–BRPreceived the “Ski of the Year” award from watercraft industry forum PWCToday.com for its new high-performance Sea-Doo RXP-X* 260 watercraft featuring the all new T-shape (T3) hull design and Ergolock system that better connects the rider to the machine.  


“PWCToday.com’s six-person selection committee awarded an amazing 9.14 average out of 10 to the 2012 Sea-Doo RXP-X* and nearly a perfect 10 in the fun factor category,” said John Salvatore of PWCToday.com and the Watercraft Superstore.  “From the looks to the handling, every rider had nothing but praise for this watercraft.”

This is BRP’s second Ski of the Year award with the 2011 Sea-Doo GTI SE 130 model taking the top spot last year. This year, the 2012 Sea-Doo RXP-X* was judged side-by-side with the best new watercraft from the industry by a variety of riders of varying skill and experience levels in multiple categories. With its improved rider ergonomics and new hull design, the ability of the new Sea-Doo RXP-X* to allow riders to fully realize their performance potential led to high marks in overall fun.

“BRP focuses on elevating the consumer experience for every product we build. For many riders, the Sea-Doo RXP-X* redefines the high-performance watercraft,” said Yves Leduc, vice-president and general manager for the North America division. “Winning the second straight PWCToday.com Ski of the Year award chosen by real riders is the result of BRP’s dedication to developing designs and technologies that focus on improving the riders’ experience.”  

The new Sea-Doo RXP-X commands attention on any waterway with an ominous visual appeal, the distinctive new ErgoLock system and the tight-turning T3 hull. BRP's ErgoLock system received high praise for its angled footwell wedges and a gradually narrowing seat designed to better connect the rider to the watercraft. It reduces upper body fatigue by allowing the rider to ride with more confidence and less effort. BRP’s ErgoLock system compliments the tight turning aspect of the new, lean-in style T3 hull that test riders noted as providing near effortless turning capabilities.

"BRP continues to be a trendsetter," stated Chris Dawson, vice-president and general manager, International division. "With the introduction of the Sea-Doo RXP-X* 260 watercraft, state of-the-art technologies designed to increase product performance allow BRP to maintain its status as the recognized industry leader in innovation."

BRP's Sea-Doo RXP-X 260 watercraft also won a 2012 Red Dot award earlier this year for product design in the transportation category. The Red Dot Design Awards is a prestigious international design competition in which more than 1,800 manufacturers and designers from 58 countries submitted a total of 4,515 product designs.


Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnsonoutboard engines, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.

*Model names may differ for international markets.


www.brp.com


Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, E-TEC, RXP, T3, Ergolock, GTI, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

 

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For corporate information:
Johanne Denault
Manager, Corporate Communications
Tel: +1.450.532.5173
johanne.denault@brp.com



For product and brand information:
North America:
Tim McKercher
Competition and Media Relations
Sea-Doo Products
Tel: +1.321.409.0519
tim.mckercher@brp.com



International:
Marc R Lacroix
Director, Product Management
Tel: +1.450.532.6413
MarcR.Lacroix@brp.com