Bombardier's Evinrude receives "Highest in customer satisfaction with two-stroke engines" from J.D. Power and Associates

Fort Lauderdale, Florida - 2003-10-30

Bombardier Recreational Products announced today that its Evinrude Direct Injection (DI) outboard engine brand ranked "Highest in Customer Satisfaction with Two-Stroke Engines" in the J.D. Power and Associates 2003 Marine Engine Competitive Information StudySM.

Customers are extremely satisfied with Evinrude outboard engines, which achieved the highest index score among two-stroke outboard engines, including carbureted and Direct Injection (DI) engines. Evinrude DI engines received high marks for:

  • Ease of starting;
  • Quietness of the engine at cruising speed;
  • Ability for boat to accelerate rapidly;
  • Cruising speed of boat;
  • Standard warranty coverage of the engine.

Evinrude also performed especially well in:

  • Engine emissions;
  • Cruise time/range between fuel stops.

"Receiving this award is a real triumph. It's a testament to the steps we took to perfect direct injection technology through Bombardier management discipline and innovation," said Roch Lambert, vice president and general manager of the Boats and Outboard Engines Division. "And it's important to point out that the engines in this study represent the first year of Evinrude production under Bombardier's leadership.

"This means that consumers have experienced the durability, quality and reliability of Evinrude outboard engines, and they clearly appreciate the impact we've made in the outboard engine market since Bombardier purchased the Evinrude and Johnson brands," added Lambert.

In addition to its existing DI line, Bombardier recently released its new Evinrude E-TECTM outboard engine technology, which is available in 40, 50, 75 and 90 horsepower (hp) models for the first year. Evinrude E-TEC provides excellent power and torque, while being environmentally responsible and providing a unique and pleasant Evinrude signature sound. The entire Evinrude line-up ranges from 40 to 250 hp, and includes the High Output versions.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually.
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Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, RotaxTM engines and karts, Ski-Doo® and Lynx® snowmobiles, BombardierTM ATVs, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, as well as Evinrude direct injection and Evinrude E-TECTM technologies.

Bombardier Inc., a diversified manufacturing and services company, is a world-leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montréal, Canada, the Corporation has a workforce of some 75,000 people and manufacturing facilities in 25 countries throughout the Americas, Europe and Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2003 stood at $23.7 billion Cdn. Bombardier shares are traded on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).

SM J.D. Power and Associates 2003 Marine Engine Competitive Information Study. Study based on responses from a total of 10,734 owners of 2002 and early 2003 model-year boats.

®, TMTrademarks of Bombardier Inc. or its subsidiaries.

For information:
David Thompson
Director, Global Communications
Boats and Outboard Engines
(262) 884-5399