BRP TO ESTABLISH ITS OWN EVINRUDE DEALER NETWORK IN ITALY

BRP TO ESTABLISH ITS OWN EVINRUDE DEALER NETWORK IN ITALY

BRP CONTINUES THE EXPANSION OF ITS DEALER NETWORK IN EUROPE

BRP to distribute its products directly in Austria, the homeland of BRP-Rotax


Lausanne, Switzerland, June 19, 2008 - Bombardier Recreational Products Inc. (BRP) is reinforcing its presence in Europe. Starting October 1, 2008, BRP will establish direct commercial operations in Austria, where Hochfilzer GmbH & CoKG and Autohaus Grosse have served as its distributors.


As of October 1, 2008, BRP will distribute Can-Am™ all-terrain vehicles (ATVs), Sea-Doo® watercraft and sport boats, and Evinrude® and Johnson® outboard engines directly through its own network of dealers in Austria. Until then, BRP's ATVs, watercraft and sport boat products will continue to be supported by Hochfilzer and the outboard engine business by Autohaus Grosse. Can-Am Spyder™ roadsters and Ski-Doo® and Lynx® snowmobiles are already distributed directly by BRP in Austria.


"In line with our strategy to accelerate growth in international markets, this decision will strengthen our market position and leverage our manufacturing presence in Austria where our affiliate BRP-Rotax has been for more than 85 years," said Chris Dawson, vicepresident and general manager, International Division. "Hochfilzer has been a dealer of BRP snowmobiles since the 1970s and distributor for BRP products since 1999, and we intend to continue working with them as a key dealer for many years to come,'' he concluded.


BRP has already established dealer networks in Asia Pacific, Latin American, North America, South America, Western Europe, and Scandinavia and has been present in Europe for over 30 years, with manufacturing facilities in Austria (BRP-Rotax) and Finland (BRP Finland).


Hochfilzer, Autohaus Grosse and BRP are committed to ensuring a smooth transition to maximize continuity of business as usual for everyone involved.


Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx® snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, direct injection technologies such as E-TEC®, Can-Am™ all-terrain vehicles and roadsters, Rotax® engines and karts.


www.brp.com


®, TM and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.


For information:


Corporate
Johanne Denault
Manager
Communications & Public Affairs
+1 450 532 5173
johanne.denault@brp.com


International division
Jim Groo
Marketing Director
+41 21 318 7880
james.groo@brp.com


 

BRP CONTINUES THE EXPANSION OF ITS DEALER NETWORK IN EUROPE

BRP CONTINUES THE EXPANSION OF ITS DEALER NETWORK IN EUROPE

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