BRP BECOMES THE FIRST COMPANY TO WIN TWO NMMA INNOVATION AWARDS IN THE SAME YEAR

Miami, FL, February 15, 2010 – BRP was a double winner at the 2010 National Marine Manufacturers Association (NMMA) Innovation Award ceremony held February 11 at the Miami International Boat Show. BRP is the only company to win two NMMA Innovation Awards in the same year, receiving the award in the PWC, Jet Boats, and Pontoon Boats category for its 2010 Sea-Doo RXT-X 260 watercraft and the award in the Water Sports and Equipment category for its Advanced TEC iCatch PWC trailer.

“Winning two NMMA Innovation awards in the same year is a tribute to BRP’s commitment to innovation and to moving the marine industry forward,” said Yves Leduc, vice president – general manager, North America division after accepting the awards.

BRP’s 2010 Sea-Doo RXT-X 260 watercraft includes many of the innovative iControl technologies found on the NMMA Innovation Award winning 2009 Sea-Doo GTX Limited iS including BRP’s exclusive iBR (intelligent Brake & Reverse) system. BRP’s iBR provides riders with a level of control never experienced on the water with simplified manoeuvrability and the peace of mind knowing that riders can stop when wanted. With upgraded, race-inspired steering, with A.E.S. (Adjustable Ergonomic Steering) and customizable power delivery with an electronically adjustable ignition system, the Sea-Doo RXT-X 260 offers enthusiasts the most advanced high-performance PWC in the industry.

After riding BRP’s Sea-Doo RXT-X 260 watercraft NMMA Innovation Award judge Lenny Rudrow said of the 260-hp package with S3 hull and x-steering A.E.S.: “Even at 60 miles per hour, the control is so good that the RXT-X feels like a part of your body.” 

BRP’s Advanced TEC iCatch PWC trailer also impressed the panel of judges. The NMMA noted that 95% of registered boats in the United States are towed to the water and NMMA Innovation Award judge Alan Jones said: “The BRP Advanced TEC iCatch PWC trailer makes launching and retrieving faster, easier and safer.”

BRP’s Advanced TEC iCatch PWC trailer simplifies the launch and load process. The torsion axle design of the trailer lowers the cradle point of the PWC providing better highway handling and ability to launch and load the PWC in shallower water.  The wrap around walk pad allows riders to mount and dismount the PWC clear of slippery launch ramps and further simplifying the launch/load procedure is the iCatch release lever, located on the walk pad that can be pulled while seated aboard the PWC. The roller bunk design centers the PWC when loading and the iCatch system automatically hooks the bow securing the PWC on the trailer.

“The Sea-Doo RXT-X 260 watercraft expands upon the capabilities of BRP’s iControl system adding new features that enhance the level of rider control with customizable ergonomics and power delivery, maximizing rider/machine performance. Integrating the first on-water braking and reverse system (iBR) to our Sea-Doo watercraft line-up exhibits our drive to make good products better. The iCatch trailer was designed to minimize time at the launch ramp and maximize time on the water while making it easier to get on the water,” concluded Leduc. 

For more information on the 2010 Sea-Doo RXT-X 260 watercraft featuring iControl technology and BRP’s Advanced TEC iCatch PWC trailer visit www.sea-doo.com

The NMMA Innovation Awards acknowledge manufacturers who bring to market new and innovative products that advance the boating industry and honour them for integrating new concepts that provide practicality to the consumer in a cost effective manner. Winners are selected by a panel of judges consisting of members of Boating Writers International

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski Doo and Lynx snowmobiles, Sea Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E TEC, Can Am all-terrain vehicles and roadsters, as well as Rotax engines and karts.

www.brp.com
www.sea-doo.com

Sea-Doo, RXT, iBR, iS, iCONTROL, S3, A.E.S., Advanced TEC, iCatch, Rotax, 4-TEC, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
GTX is a trademark of Castrol Limited, used under license.

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For company information:
Johanne Denault
Manager, Corporate Communications
T: +1.450.532.5173
johanne.denault@brp.com


For product information:
USA and Canada:                                            International:
Tim McKercher                                                 Marc Lacroix
Sea-Doo Media Relations and Competition       Director, Product Management
T: +1.321.409.0519                                          International division
tim.mckercher@brp.com                                  T: + 1.450.532.5023
                                                                         marc.lacroix@brp.com