BRP and Cascades: partners for a greener tournament

KingseyFalls, July 19, 2012 –BRP and Cascades (TSX: CAS) have partnered to present the first sustainable golf tournament of the year. Besides helping to raise a record $1.5 million during the15th edition of the famous golf tournament in support of the CHUS Foundation, Cascades and an event partner, Takt-etik, contributed expertise to organizers by implementing various measures that helped to obtain a level 2 sustainable event management standard from the Bureau de normalisation du Québec.

Management of Residual Materials
Management of residual materials is an important component of the responsible event management standard. Although this may appear to be a simple task, it was a major challenge for the BRP and Cascades team since the Venise Golf Club did not have a residual materials collection service. Cascades therefore took charge of bringing several bins to the site in order to recover all materials generated during the event. The efficient management of the green squad enabled 257 kg of materials generated during the event to be diverted from landfill, an 82.2% diversion rate. “This golf club provides excellent service and the clubhouse makes it possible to host more guests than most other clubs in the Eastern Townships. We hope to work with them next year to set up a permanent collection system. For a company like Cascades, recovery is an integral part of the 3R principle," declared Alain Lemaire, president and chief operating officer of the company.

Compensation of Greenhouse Gas (GHG) Emissions
All travel for the 180 participants and the 90 volunteers will be offset by the planting of trees in Magog, host region of the tournament. The organization Compensation CO2 Québec de Sherbrooke was chosen and will be in charge of planting the 89 trees required to offset the 16.07 tonnes of GHG emissions within the framework of the event.

Local Suppliers
The responsible event management standard awards more points if suppliers involved in the event are located close to the venue, which was the case. All suppliers were within a 100-kilometre radius of the golf club. Next year, we hope to extend the responsible procurement criteria to a broader range of suppliers, food booths and sponsors among others, in order to provide more certified products or from local or regional sources.

“The Cascades team brought a refreshing green touch to the tournament. Their concerns regarding sustainable development issues are reflected as much in the way they do business as in their involvement in the community. We are pleased they are partnering with us," stated José Boisjoli, BRP's president and CEO. "For the past several years, BRP has developed vehicles with a smaller environmental footprint; the most recent one being the Can-Am Commander electric side-by-side vehicle that participants were able to test drive on site."

Even with this success, BRP and Cascades hope to do even better next year by working together to improve certain practices. Both partners anticipate putting more people in place to manage the residual materials and therefore increase the recovery rate to more than 90%.


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Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs more than 12,000 employees, who work in more than 100 units located in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to serve its clients with innovative products. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS.

Bombardier Recreational Products Inc. (BRP), a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft and boats, Evinrude and Johnsonoutboard engines, Can-Am all‑terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries. BRP currently employs more than 6,000 people worldwide.

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. 

For additional information:

Marie-Eve Chapdelaine
Sustainable Development Advisor
Cascades Canada ULC
Tel.: 819-363-5160

Valérie Bridger
Advisor, Corporate Communications
Tel.: 450-532-5107