Outstanding Promotion Offers Industry's Only 7-Years of Engine Protection
STURTEVANT, WIS., December 15, 2003 - The 2004 boat show season promises to be the best ever for consumers. With today's announcement, Bombardier Recreational Products will offer the industry's best promotional program for outboard engines.
A total of seven years engine protection? or $4 per horsepower will be offered on every new and unused 2003 and 2004 Evinrude® outboard engine. Five years of protection or $4 per horsepower is offered for new and unused 2003 and 2004 Johnson® outboards 40 hp and higher. This includes both Johnson 4-stroke and carbureted 2-stroke models.
This promotion reinforces Bombardier Recreational Products' world-class reputation for durability, quality and reliability, and comes on the heels of Evinrude outboard engines receiving "Highest in Customer Satisfaction with 2-Stroke Engines" in the J.D. Power and Associates 2003 Marine Engine Competitive Information StudySM. Bombardier Recreational Products is sending a strong message to the industry that it intends to stand by its commitment to excellence.
"We're very confident in the durability, quality and reliability of our engines," said Roch Lambert, vice president and general manager of Boats and Outboard Engines Division.
"This promotion is the best in the industry and is intended to ensure that our customers can boat with confidence because their outboard engine is backed by Bombardier Recreational Products. This coverage is even better than many automobile companies offer."
Details include:
- Evinrude: A total of 7-years coverage (4-year extended protection plan) or choice of $4/hp consumer rebate
- Johnson 4-stroke: A total of 5-years coverage (2-year extended protection plan) or choice of $4/hp consumer rebate
- Johnson 2-stroke: a total of 5-years coverage (3-year extended protection plan) or choice of $4/hp consumer rebate
The promotion is only offered in the Continental U.S. and Canada on consumer purchases between December 27, 2003 and April 15, 2004. To redeem the offer, consumers must visit a participating Evinrude and Johnson dealer (a list of participating dealers is available at www.evinrude.com or www.johnson.com after December 27, 2003). Consumers can select from the following options:
a) An outboard extended protection plan (in addition to the standard limited warranty);
b) Credit toward the purchase of a qualified outboard; or
c) A rebate check to be sent directly to the consumer.
Only new unused and never previously registered MY 2003 and MY 2004 outboards sold in North America for recreational use qualify. Delivery on ordered units must be taken by
May 31, 2004. For details, see official promotion rules available at participating dealers and on the Evinrude and Johnson websites.
Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, RotaxT engines and karts, Ski Doo® and Lynx® snowmobiles, Bombardier* ATVs, Sea Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, as well as Evinrude direct injection and Evinrude E TECT technologies.
Bombardier Inc., a diversified manufacturing and services company, is a world-leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montréal, Canada, the Corporation has a workforce of some 75,000 people and manufacturing facilities in 25 countries throughout the Americas, Europe and Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2003 stood at $23.7 billion Cdn. Bombardier shares are traded on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).
*, ®, TM Trademarks of Bombardier Inc. or its subsidiaries.
? The protection offer consist of the standard Bombardier limited warranty plus the FPC Premium Marine extended coverage, offered by First Protection Corporation, the marine industry's leading extended service plan provider.
SM J.D. Power and Associates 2003 Marine Engine Competitive Information Study. Study based on responses from a total of 10,734 owners of 2002 and early 2003 model-year boats. www.jdpower.com
For information:
David Thompson
Director of Global Communications
Boats and Outboard Engines
(262) 884-5399
david.thompson@brp.com
http://www.brp.com