Iconic Ski-Doo snowmobile and newly minted Can-Am roadster receive nods at red dot design award ceremony.
Valcourt, Québec, July 9, 2008 – BRP, an established world leader in innovation in the powersports industry, receives at this year's red dot award ceremony in Essen, Germany, a bronze award for the product design of the REV-XP chassis for its Ski-Doo® snowmobiles and an honourable mention for its new Can-Am™ Spyder™ roadster, a three-wheel vehicle designed to experience the thrill of the open road.
"We always strive to be the ones who set new benchmarks and industry trends," said Denys Lapointe, executive vice-president, Design & Innovation. "Innovation is our priority and these recognitions acknowledge BRP's continuing efforts in creativity and innovation and are a great international window to promote our search of talented designers."
The red dot is an internationally recognised quality label for excellent design. Outstanding design is selected in the international design competition ‘red dot design award’ by competent expert juries in the fields of product design, communication design, and design concepts.
BRP believes that innovation changes life by making it more exciting and it is committed to keeping Design & Innovation at the very core of the company's growth. To that effect, the Company will inaugurate in 2008 a 3,900 square meter Design and Innovation Centre in Valcourt, Québec, where its corporate headquarters, R & D, as well as the administrative offices and manufacturing facilities for its Ski-Doo snowmobiles, Sea-Doo® watercraft and Can-Am Spyder roadsters, are located.
From left to right: Wolfgang Rapberger, Denys Lapointe, Guillaume Longpré and Étienne Guay from BRP, and M. Elmar Schueller, Vice-President of red dot GmbH
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski Doo® and Lynx™ snowmobiles, Sea Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as E TEC®, Can Am™ all-terrain vehicles and roadsters, as well as Rotax® engines and karts.
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For information:
Johanne Denault
Manager,
Corporate Communications
Tel: +1.450.532.5173
johanne.denault@brp.com